28 February - 01 March, 2019 | The STAR Gold Coast, Queensland, QLD

Russell Murphy


Contact Centre Performance & Improvement Manager
Service NSW


4:50 PM Closing Panel Discussion: Customer Contact and Customer Self Service – Transforming User Experience and Building Customer-Agent Relationships

Transitioning to more self-service opportunities for customers often recognises that change management is needed for both staff and customers, particularly when it comes to ensuring the best user experience and best relationships are formed despite new channels. This session will discuss strategies for your contact centres to educate customers, as well as support your staff to embrace the new digital and self-service options available.

  • Creating a digital experience and self-service outlet without diminishing revenue outcomes
  • Remaining human in a digital age: How to ensure a right balance between self-service and human touch
  • Analysing customer segments to identify the preferred digital channel


Check out the incredible speaker line-up to see who will be joining Russell.

Download The Latest Agenda